SEO & GEO Consultant · London
Senior search expertise.
Hands-on delivery.
Built for the AI era.
I help ambitious brands and teams grow their organic visibility in search and AI. From strategic consulting to end-to-end programme delivery, I bring the clarity and rigour to make it happen.
EN & FR · Based in London · No agency overhead
Search has evolved.
Most programmes haven't.
LLMs are answering your audience's questions
ChatGPT, Perplexity, Gemini and Google AI Mode are now the first stop for many searches. If your brand isn't being cited, you're losing ground you can't see in your analytics.
SEO alone won't close the gap
Traditional ranking tactics don't automatically translate to AI visibility. A different approach is needed: one that treats search and AI as a single, connected discipline.
You're not behind, but the gap is widening
Real GEO expertise is still rare. Most teams are catching up, which means the advantage is still there for brands that build the right foundation now.
Your audience uses both search and AI.
I don't treat SEO and AI search as separate disciplines. They share the same foundations: clear entity signals, strong content structure, technical hygiene and external trust. Get those right, and you rank in Google and get cited by AI.
That's not two strategies running in parallel. It's one integrated programme, built and measured as a whole.
I look at your organic
presence holistically.
Search & AI Visibility
Rankings, share of voice, AI mention tracking. I benchmark where you are today and build the strategy to improve what's measurable: positions, citations and AI representation.
Technical Readiness
Crawl health, indexing, site architecture, Core Web Vitals, structured data and AI accessibility signals such as llms.txt, server-side rendering and markdown. The technical foundation search engines and AI models depend on.
Content & Reach
Keyword research, audience personas, content gaps, fan-out topic coverage. I recommend what to create, how to structure it for search and AI, and how to amplify it to reach the right people.
External Authority
Reviews, forums, social profiles, media coverage and third-party mentions. I identify the gaps and recommend how to grow the trust signals that AI models and search engines rely on to surface and recommend your brand.
A clear process.
Real accountability.
Every engagement is different. Here's how a typical programme runs.
Step 01
Audit
A full review across four key areas: visibility baseline, technical, content and authority. The "before" picture that drives everything that follows.
Step 02
Strategy
Prioritised, written recommendations. Clear on what to do, why, and in what order. Sized to your team's capacity and your business goals.
Step 03
Optimisation
Recommendations turned into specs. I work closely with your team through implementation, supporting, QA-ing and stepping in where needed.
Step 04
Monitor & Improve
An ongoing loop: measure, review, refine, implement, measure again. Not a handoff. I stay involved for as long as the engagement runs.
Scoped work with a clear start and end
From a single audit to a 3-month programme. Defined scope, deliverables agreed upfront, priced per project. Ideal when you have a specific challenge to solve or a gap to fill.
1 day to 3 months
Regular involvement over a fixed period
Structured in phases: discovery, strategy, ongoing recommendations, QA and reporting. Renewable. For brands that want a senior partner embedded in the programme, not just a one-off opinion.
3 months to 12 months · renewable
Not every engagement follows this shape. I also work as a strategic consultant, advising on team structure, agency model, or as a senior resource on a specific project such as a migration or platform change.
15 years building
organic search presence.
I'm Vincent Bernard, a senior SEO and GEO consultant based in London. I've spent my career driving organic search growth for global brands, running SEO programmes end to end, from strategy through to measurable results, across B2B, B2C, and e-commerce.
I started my career in France before moving to London in 2016, working across agencies including Publicis, WPP, and Found. I'm bilingual in English and French and work with clients across the UK and French-speaking markets.
Every engagement comes with direct access to me throughout: strategy, written recommendations, implementation review and reporting. I work as an extension of your team, fitting into how you work.
If any of this sounds like what you're looking for, I'd love to have a conversation.
Some brands I worked with during my agency career:
In their own words.
Sotheby's · Global auction house
Global Head of Digital Marketing and Production
We engaged Vincent to audit and improve the organic visibility of our artist section. He delivered an in-depth keyword analysis, technical audit, content and UX layout recommendations across key page types, and worked closely with our internal teams. The quality and clarity of his deliverables, his depth of knowledge, structured approach and the way he collaborated seamlessly across teams made a real difference. I'd recommend Vincent without hesitation.
GetMint · AI visibility platform
Co-founder & CEO
We brought Vincent in when GetMint was still taking shape, and his SEO experience and market knowledge meant he understood exactly what brands and agencies need from an AI visibility tool. He delivered a rigorous competitive analysis, helped us prioritise the right features for our customers, provided an AEO checklist that became the starting point for our Optimisation module, and spent a few days with us in Paris to shape our dashboard features and product positioning. Genuinely invested, always available, and a real pleasure to work with.
Let's work
together.
Whether you have a clear brief or just a challenge to solve, a short call is the best place to start. You don't need to know exactly what you need yet.
Book a discovery callOr send a message below and I'll come back to you within one working day.